Healthcare Workforce Wellbeing in Pakistan

Pakistan’s first clinically led initiative helping hospitals reduce burnout, strengthen teams and keep their people.

We Care for Those Who Care for Others.

Trusted by healthcare institutions across Pakistan

The problem

Burnout Is a Workforce Problem, Not a Personal Failing

Doctors, nurses and hospital staff in Pakistan work under heavy patient loads, long hours and constant pressure. When burnout goes unaddressed, hospitals lose skilled people, teams fracture and patient care suffers.

Rufayda helps institutions tackle the causes, not just the symptoms.

How we help

For Hospitals & Institutions

Burnout to Blueprint

A workforce wellbeing assessment and co-design programme, built on a customized and confidential Wellbeing & Burnout Baseline Survey and aligned with ISO 45001 and ISO 45003.

Consultancy

Clear priorities for staff wellbeing, retention and workplace culture.

Leadership & Team Workshops

Emotional intelligence, compassionate leadership and communication.

CME Sessions

Burnout, resilience and clinician wellbeing.
OUR SOLUTIONS

For Healthcare Professionals

1-on-1 Counselling:
Confidential sessions with licensed psychologists.
Off-Call:
Monthly reflective sessions for international medical graduates
Women in Medicine Wellbeing Forum (WiMWF)
A monthly community for women in healthcare.

Burnout to Blueprint

A Workforce Wellbeing Assessment & Co-Design Programme.

[Step 1] Measure.
A customised and confidential Wellbeing & Burnout Baseline Survey of your staff.
[Step 2] Co-design.
A one-day workshop where staff and leadership build solutions together.
[Step 3] Act.
A prioritised wellbeing blueprint your hospital can put into practice

Why work with us

By healthcare, for healthcare:
Led by clinicians and healthcare managers who know the system from the inside.
Evidence-based:
Grounded in published research and recognised international standards.
Confidential and ethical:
Individual counselling stays private from employers.
Measurable:
We track outcomes, not just attendance.

Our Impact

Founders

Led by Healthcare Professionals & HR Experts

Dr. Arfa Masihuddin

Founder & CEO. (MBBS, MHPM)

Dr. Arfa Masihuddin, Founder & CEO of Rufayda

Tooba Masihuddin

Co-Founder & CFO

Tooba Masihuddin, Co-Founder & COO of Rufayda

Research & recent work

Hackathon

Book I

Impact of Organizational Culture and the Well-Being of Healthcare Providers

dual book launch

Book II

Fostering Organizational Culture for Provider Well-Being: The 5S’s Framework Approach

Leading with Compassion featured Prof. Michael West CBE, Professor of Work & Organisational Psychology

Leading with Compassion

Leading with Compassion featured Prof. Michael West CBE, Prof. of Psychology.

Hackathon

Anti-Burnout Hackathon '26

Pakistan’s first anti-burnout hackathon brought together healthcare professionals..

Our Blogs

On Autopilot

On Autopilot

The whitewashed walls of the ward stared back, equally pale and as lifeless as me. It was 2 a.m., maybe

Read More »

Let’s Talk About Your Team’s Wellbeing

Tell us what you need and we will get back to you within three working days.

Free initial phone consultation with Therapist